Privacy Policy

Access and Consent

This Privacy Policy discloses our privacy practices and the possible uses of the information that PureCounsel, LLC (“PureCounsel”, “we”, “our”, or “us”) gathers via and any subpages (collectively, the “Website”), our mobile application(s), and via other submissions made by you to PureCounsel (together, the “Website and Services”). By using the Website and Services you consent to the terms of this Privacy Policy. If you do not agree to the terms and conditions of this Privacy Policy, including having your Personal Information (as defined below) used in any of the ways described in this Privacy Policy, you may not be able to use certain parts or features of our Website and Services and we may, at our sole discretion, terminate your account and restrict your use of the Website and Service. Your consent to this Privacy Policy is also required in order for you to create any form of account or use the Website and Services. PureCounsel may update this Privacy Policy from time-to-time at its sole discretion. It is your responsibility to review the Privacy Policy for any changes each time that you use the Website and Services and you are bound by such changes. Your use of the Website and Services following us notifying you of a new or updated Privacy Policy on our Website shall operate as consent and signify that you agree to and accept the Privacy Policy as modified, changed, updated, or re-issued.

Information Collected

PureCounsel collects information on our users in various ways, including but not limited to, by your voluntary submissions, participation in services provided via the Website and Services, from third parties with your consent (as granted in this Privacy Policy), and through cookie and other tracking technology. PureCounsel collects the following information: Personal Information, credit card information, and any and all other information related to your use of the Website and Services.  “Personal Information” refers to information that tells us specifically who you are, such as your name, phone number, email, postal address, and possibly information relating to certain support or customer service issues. In many cases, we need this information to provide to you many of the services that you may have requested.

Cellular Phone Numbers

By providing a cellular telephone number to us, you expressly consent to, and authorize us, or a third party on our behalf, to deliver autodialed or prerecorded telemarketing calls and/or text messages to the number you provide. You are not required to consent to these calls as a condition to purchasing any goods or services from PureCounsel, but withholding your consent may prevent us from providing certain services to you. This consent encompasses all future autodialed or prerecorded telemarketing calls and text messages from us or a third party placing these calls on our behalf. You may revoke consent to receive text messages at any time by contacting PureCounsel, including by responding STOP to the number sending text messages from PureCounsel.

Submission of Reviews, Ratings, and Comments

We collect and retain information which you voluntarily provide as part of your use of our Website and Services, including messages, posts, comments, responses, reviews, and ratings you submit through the Website and Services, (“User Generated Content”). PureCounsel may in our sole discretion share your User Generated Content with others without notifying you. If you do not want certain information shared with others, you should not submit User Generated Content, or should not submit User Generated Content which contains information or Personal Information you do not want shared in this manner. Once you have submitted User Generated Content, we reserve the right to publish it in any medium to others.

Aggregate Information

We may generate or collect general, non-personal, statistical information about the use of the Website and Services, such as how many visitors visit a specific page on the Website, how long they stay on that page, and which hyperlinks, if any, they click on. This information represents a generic overview of our users, including their collective viewing habits, and allows us and other third parties to modify information, promotions, offers and/or discounts on products and services based on user traffic and behavior. We collect this information through the use of technologies such as ‘cookies’ and web beacons, which are discussed in greater detail below. We collect this information in order to help enhance the Website and Services to make for a better visitor experience. By using our Website and Services, you expressly consent and agree to our generation, collection, and use of this information.

Third-Party Information

We may supplement information you provide to us with information from other sources, including but not limited to, information to validate or update your address, payment card or other demographic and lifestyle information. We use this information to help us maintain the accuracy of the information we collect, to enable us to fulfill our products and services, to target our communications so that we can inform you of products, services and offers that may be of interest, and for internal business analysis or other business purposes consistent with our mission.


PureCounsel may automatically collect non-personally identifiable information and data through the use of cookies. Cookies are small text files a website uses to recognize repeat users, facilitate the user’s ongoing access to the website, and facilitate the use of the website. Cookies also allow a website to track usage behavior and compile site usage information that will allow for the improvement of content and target advertising. Most browsers allow you to control cookies, including whether to accept them and how to remove them. You may set your browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. However, please be aware that some features of our Website and Services may not function or may be slower if you refuse cookies. You may also get cookies from our advertisers or other third parties with links on the Website as described below. We do not directly control these cookies. The use of advertising cookies sent by third party ad servers is standard in the Internet industry.

We may use the services of third parties to collect and use anonymous information about your visits to and interactions with our website through the use of technologies such as cookies to personalize advertisements for goods and services.

To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third-party partners, visit the Digital Advertising Alliance Consumer Choice Page at

Ad Choices

You may choose whether to receive some Interest-based advertising by submitting opt-outs. Some of the advertisers and Service Providers that perform advertising-related services for us and other third parties may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding Interest-based Advertising, including use of Cross-device Data for serving ads, visit, and for information on the DAA’s opt-out program specifically for mobile apps (including use of precise location for third party ads). Some of these companies may also be members of the Network Advertising Initiative (“NAI”).

To learn more about the NAI and your opt-out options for their members, see Please be aware that, even if you are able to opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser, or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not, or may no longer, be effective.

Other Tracking Technologies

Tracking technologies may record information such as Internet domain and host names, protocol (IP) addresses, browser software and operating system types, clickstream patterns, the MAC address or other technical information from your mobile device, location information through GPS, WiFi, Bluetooth, or similar technologies, and dates and times that our Website and Services are accessed. An IP address is a number that is automatically assigned to your computer whenever you are surfing the web. Web servers, the computers that ‘serve up’ webpages, automatically identify your computer by its IP address. The Website and Services may also use technology called “tracer tags”., which may also be referred to as “Pixels”, “Clear GIFs” or “Web Beacons”. This technology allows us to understand which pages you visit on our Website and other ways you interact with our Website and Services, such as purchases made through the Website and Services. These tracer tags are used to help us to optimize and tailor our Website and Services for you and other users of our Website and Services. We may link the information we record using tracking technologies to Personal Information we collect.

Do Not Track (DNT)

DNT is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, PureCounsel and the Website do not recognize DNT.


The information PureCounsel collects is used in a variety of ways, including but not limited to:

  • for internal review;
  • to improve the Website and Services;
  • to optimize third-party offers of products and/or services;
  • to verify the legitimacy of reviews and ratings;
  • to notify you about updates to the Website and Services;
  • to let you know about products, services, and promotions that you may be interested in;
  • to get reviews and ratings;
  • for our marketing purposes and the marketing of discounts offered through our Website and Services by third party vendors and legal service providers (collectively “Service Providers”);
  • to fulfill and provide products and services, including personalized or enhanced services, requested by you; and internal business analysis or other business purposes consistent with our mission; and
  • to carry out other purposes that are disclosed to you and to which you consent.

Disclosures and Transfers of Information

We do not disclose Personal Information to third parties, except when one or more of the following conditions is true:

  • We have your permission to make the disclosure;
  • The disclosure is necessary for the purpose for which the personal information was obtained;
  • The disclosure is to the Service Provider from whom you requested or seek services through PureCounsel’s platform;
  • the disclosure is permitted by relevant law;
  • the Personal Information to be disclosed is otherwise publicly available in accordance with the applicable law;
  • the disclosure is for our own marketing purposes (including, without limitation, for PureCounsel to market services to you on third-party social media platforms such as Facebook), or, with your authorization, for the marketing purposes of third parties;
  • the disclosure is combined with information collected from other companies and used to improve and personalize services, content, and advertising from us or third parties;
  • the party to whom the disclosure is made controls, is controlled by, or is under common control with PureCounsel;
  • the disclosure is in our sole discretion necessary for the establishment or maintenance of legal claims or legal compliance, to satisfy any law, regulation, subpoena or government request, or in connection with any litigation, threatened or ongoing;
  • the disclosure is, in our sole discretion, about users who we believe are engaged in illegal activities or are otherwise in violation of our PureCounsel’s Terms of Service, even without a subpoena, warrant or court order; or
  • the disclosure is to outside businesses to perform certain services for us, such as maintaining our Website and Services, mailing lists, processing orders and delivering products and services, sending postal mail, processing claims for lost or stolen certificates, providing marketing assistance, confirming your identity for review integrity, and data analysis (“Administrative Service Providers”), including Administrative Service Providers outside the country or jurisdiction in which you reside.

Prior to sharing of your Personal Information with others, agreements are made between PureCounsel and such outside parties to whom we are transferring data to provide for the allowable use and security of the transferred information in accordance with this Privacy Policy and applicable law. If PureCounsel becomes aware that any such outside party is improperly using or disclosing Personal Information, it will notify that outside party and request that it take reasonable steps to cease such use or disclosure. We may provide certain Personal Information as a service to others for their marketing purposes. We may also disclose your name and address to Service Providers when you submit User Generated Content relating to those Service Providers. If you properly notify us, via the contact information located on our Help page, that you no longer want us to share your Personal Information, we will cease sharing your Personal Information. However, except as otherwise stated in this Privacy Policy, we do not directly control the third parties to which we share such Personal Information, and you will need to further notify such third parties directly if you would like them to cease use of your Personal Information. We will use reasonable efforts to assist you in obtaining the contact information of any such third parties for the purpose of notifying them to cease use of your personal information.

We may also disclose aggregate visitor data in order to describe the use of the Website and Services to our existing or potential business partners or other third parties, or in response to a government request. We may also share aggregated demographic and preference data with third parties to enable the provision of targeted information, promotions, offers and/or discounts on products and services.

Credit Card Information

We may share credit card information with trusted third parties in order to bill you for our service. We use third parties for secure credit card transaction processing, and we send billing information to those third parties to process your orders and payments or to validate your credit card information on file. Credit card information is encrypted during transmission and whenever stored within our systems or with our vendors. We take care to store only the amount of information required to bill you for services. Our credit card processing vendors use security measures to protect your information both during the transaction and after it is complete. Credit card processing vendors are certified as compliant with multiple industry-standard compliance frameworks including the Payment Card Industry (PCI) Service Provider Level 1, the SSAE-16 audit standard.

Third Party Websites and Links

Please note that you may have cookies placed on your computer by third party websites that refer you to the Website. Although we do not share your Personal Information with these third party websites unless you have authorized us to do so, they may be able to link certain non-personally identifiable information we transfer to them with Personal Information they previously collected from you. Please review the privacy policies of each website you visit to better understand their privacy practices. In addition, PureCounsel would like to inform you that anytime you click on links (including advertising banners), which take you to third party websites, you will be subject to the third parties’ privacy policies. While we support the protection of our customer’s privacy on the Internet, PureCounsel expressly disclaims any and all liability for the actions of third parties, including but without limitation, actions relating to the use and/or disclosure of Personal Information by third parties. Our Website and Services may contain links to other sites operated by third parties. PureCounsel does not control such other sites and is not responsible for their content, their privacy policies, or their use of Personal Information. PureCounsel’s inclusion of such links does not, by itself, imply any endorsement of the content on such sites or of their owners or operators except as disclosed on the Website and Services. Any information submitted by you directly to these third parties is subject to that third party’s privacy policy.